Fiji’s kava export industry has experienced significant growth, with over 128 tonnes of kava exported to Australia from December 2021 to July 2024.
The Pacific region’s kava exports reached 380,000 tonnes during the same period, indicating a booming demand for this traditional beverage.
Australia’s Department of Foreign Affairs and Trade Senior Economist, Jonathan Pryke,
praised the market growth since the kava pilot program and the adoption of commercial importation into Australia.
Kava is now a popular alternative to alcohol and is embraced for its health benefits.
The popularity extends beyond Australia, with over 200 kava bars operating in the United States.
The beverage is also being marketed in various forms, including health powders.
The surge in kava exports underscores its importance as a critical commodity for Fiji and the Pacific.
It contributes significantly to the region’s economy and cultural export profile.
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