The NZRU and the Blues have given Sonny Bill Williams permission to remove bank advertisements from his kits on religious grounds.
Williams who converted to Islam in 2008 taped over sponser BNZ’s logo on his Blues jersey when they played the Highlanders at the weekend because of his religious opposition to banks.
The NZRU and the Blues said the BNZ and Investec logos will be removed from his jersey in time for Saturday’s match against the Hurricanes at Eden Park.
The union said Williams has now clarified his preference – which is not to wear logos from banks, alcohol brands and gambling sponsers on his uniform.
Williams said he has nothing personal against the BNZ or Investec.
He said he had no objection to advertising from insurance companies but he has been dropped from promotional activities with All Black’s sponsor AIG.
“My objection to wearing clothing that markets banks,
alcohol and gambling companies is central to my religious beliefs and it is important to me to have been granted this exemption.
“As I learn more, and develop a deeper understanding of my faith I am no longer comfortable doing things I used to do. So while a logo on a jersey might seem like a small thing to some people, it is important to me that I do the right thing with regards to my faith and hope that people respect that,” Williams said.
Blues Chief Executive Michael Redman was satisfied the matter had been dealt with.
“We are pleased that this matter has been resolved promptly and wish to thank our sponsor BNZ for their accommodation of this request from Sonny.”
